3 Ways SMEs Can Win Big with Cloud Hosting

Within the last decade, small and medium enterprises (SMEs) have been expanding exponentially through the help of the internet.

Within the last decade especially, E-commerce has been a huge power tool for new-age professionals. Considering the rate of growth of every other thriving business, a fortified online presence is the one thing that should be heavily considered and implemented for a maximum ROI (return of investment).

Though the world-wide web is immensely useful to an SME owner, it can prove to be daunting, especially with the similarly growing online offerings of e-services. To the tech-savvy professional, choosing the best hosting service for an SME’s website can be one of the most crucial decisions to make. It ultimately decides if the company’s online presence will grow as the business does.

Lately, SMEs have been opting for cloud hosting as the best way to go.

What is Cloud Hosting?

In essence, cloud hosting is a service where a website is hosted by a virtual server. It’s like being hooked up to a dedicated server over the internet. This may be the most rudimentary characterization of cloud hosting. However, the definition of cloud computing has evolved throughout the years – from private military and enterprise installations, to SME users and even layman bloggers.


True enough, cloud hosting offers a wide array of benefits fit for SMEs. For a professional, what is integral is how this technology can help them improve their sales, promote more products and services to their clients, and turn their business into a bigger enterprise.

Cloud hosting is a great option for one of the most popular online services for start-ups – WordPress. With its seemingly endless customizable features and user-friendly dashboard, WordPress is a great choice for SMEs to launch their online expansion. There are a ton of different options for WordPress hosting, and fortunately there are sites that review these options – such as WP Hosting Hub.

In this day and age, it is important to know how this technology can strengthen the foundation of any flourishing business. Similarly, it is integral business knowledge to know how SMEs can win big with cloud hosting.

  1. Understand the Finances of the Business

One of SME’s main considerations in keeping a business afloat is its finances. At any point in time, an SME would need a system that can match its specific needs, capabilities and requirements, and also have enough available space for projected growth.  Cloud hosting’s scalability can account for this.


Take an online store for instance. This type of website-intensive business is one of the most popular SME business models. When this type of business is in its infancy, its website may only require a small bandwidth, minimal resources, and basic hosting service. At this current track, any basic package for cloud hosting at a minimum rate would suffice.

But what will happen when the business grows?

As the demands of the business increase, the hosting requirements grow as well. This is where the flexibility and scalability of cloud hosting comes in. In the event that the SME gets a sudden big boost in its viewership, say 10-times its initial website’s capability, the cloud host can spike up its capacity for the website that it is servicing. The adjustments can be done on-demand to make sure any business hooked to the cloud is effectively serviced in a convenient and timely manner. Thus, cloud servers can customize their service package as the clients’ needs arise.

Needless to say, costs may go up. However, the increase is at a controlled rate.

This leads to another flexibility feature of cloud hosting.  With the business demand resolved, costs will only fluctuate based on the actual service utilized. If the business surge comes in, adjustments can be made, and costs will be based on what was used. Conversely, if the business plateaus or dips, requirements may be adjusted accordingly to control the costs. At the end of the day, this feature of cloud hosting gives financial flexibility and website growth control to the SME owners.

2. Offer Stress-Free Maintenance

Consider a Fortune 500 company — it would normally have its own IT department. A team of IT professionals are at the disposal of any other department who may need updates and troubleshooting. A room is also dedicated for a complete set of servers, equipment, and whole back-up of system software and tools.


This is how a big company operates and caters to its IT requirements.

How about an SME with limited resources?

Imagine there is an online glitch, infrastructure emergency, or a need for technical support. Does that entail an SME shutting down its business –allowing web traffic, online momentum, and money to be lost?

Of course not. This is where cloud hosting and its built-in professional management step in.

SMEs are more focused on the nature of the business and their niche market. Any other business requirements – such as IT management – may not be a core competency of the business owner. This may require an additional support service – such as an IT personnel – to address the need.


With cloud hosting, the IT professionals’ service are already bundled-in with a service package. IT manpower is readily available to any cloud hosting hub to keep the virtual server up and running 24/7. This relieves the SME owner from the stress of having a separate department for the growing web business requirements. It may be too much for a growing business to handle. Allocating resources to focus on an IT department could be an unnecessary expense during the mid-game. This is just another reason cloud hosting a perfect option for SMEs.

3. Create a Safer and More Reliable Platform

SME owners need all the support they can get during critical moments of the business’ life . Since handling a business is already demanding, ensuring the reliability of its website and overall online presence is another business task that requires more of the entrepreneur’s time and efforts.

To ensure reliability of the network infrastructure, the web servers’ performance level should be kept at its peak. Bigger businesses opt to have their own dedicated physical server. However, keeping the system up and running requires relentless hardware optimization. Professional IT managers also add to the list of requirements, demanding more resource allocation to the cause. Furthermore, in the event that the physical server’s resources fail, backing up the system will require more resource re-distribution.

Cloud hosting already provides a system that ensures reliability to their clients at a significantly lower rate and more efficient process as compared to opting for a dedicated server. Virtual servers have partitions that could draw from other virtual resources when the need arises.

On that note, it is imperative to keep in mind that virtual servers are based on physical servers. What is unique is that cloud hosts are usually made up of a network of servers. Thus, backing up and tapping onto other servers when one fails is a feature that can greatly benefit an SME owner.

Also, since the physical servers give life to the virtual servers, the equipment is naturally kept secured and protected for physical (and even online) disruption. This is another professional outsourcing that entails cost, which is already included in any service package. It is this “collaborative” pooling of resources that makes cloud hosting a more reliable and more cost efficient server option for business owners.

Overall, SMEs get the big benefit out of cloud hosting because of its customizable features that suit the dynamic life of thriving businesses. Any sudden changes from the SMEs are easily catered by the virtual servers of the cloud hosts. Furthermore, this outsourced service is one of the major supports practically all businesses need to continue the expansion of its online presence.

With the increased need of outsourced professional services, the entrepreneurs’ major takeaway from cloud hosting is the value for their money. Since business owners only pay for what they use, it is easily scalable as the need arises. At the end of the day, businesses benefit well from flexibility and reliability that cloud hosting has to offer. 

Managed Cloud Hosting For Infrastructural Needs

Hosting is one of the core components of a good site and those who are not looking into this are not going to have sites for too long. A site with poor hosting is one that is going to fall apart because it will lag and just not work as good as it should.

All sites have potential, but when the wrong host is selected, it all goes down the drain.

Don’t let that happen, and take a look at what managed cloud hosting can do for those who are putting it to use.

Easy To Scale

Starting with current traffic numbers and assuming this is the peak of your site is not the way to go. Managed cloud hosting does not work like this because it is important to scale up and get bigger. All sites and/or platforms are going to begin with the vision of getting bigger and better.

This means more traffic and higher bandwidth demands.

Managed cloud hosting is able to help with this and make sure scalability is not an issue at all for as long as it is being used. This is key for those who are growing rapidly and need the host to keep up.

Constant Management Support

What about the support that is going to be needed when the hosting is not working and/or there are hitches along the way? What is going to happen at that point? Will this mean you are going to be down for multiple days and lose out on money and traffic?

No, the managed cloud hosting that is in place right now will handle all of this and the support that is going to come through will ensure the platform is up and running in seconds. This is where the “managed” portion of the cloud hosting comes into action.

Ready To Go SSD Servers

It is the servers that have to be primed before the user can start to implement their files and coding. Without servers in place, how will the managed cloud hosting end up being a viable option?

With ready to go SSD servers, it becomes easier to know the host will be ready to follow through on all hosting requirements as soon as the application is filled out. This prompt display of service is one of the biggest reasons to consider this type of hosting.

Managed cloud hosting is now one of the modern-day options for those who are hoping to set up their own platforms. It could be an e-commerce site or a web app, the core of any good platform is going to come from where it is hosted.

If the hosting is not up to par, how is the site going to remain functional? It will start to lag and lose quality which is not good enough with how the standards are now. People want better and faster more than anything else and they will show it through the sites being visited.

The Scalability Of Cloud Infrastructure

Cloud infrastructure has become one of the best ways to host any platform in this day and age. People are now moving towards these infrastructural changes because benefits are quite obvious – the biggest benefit being that those who wish to grow can do so very easily with these changes.

Let’s see how the scalability of cloud infrastructure comes into action.

Scale On Demand

Cloud infrastructure is known for being able to scale on demand. It is almost like watching pay per view movies on TV – as you are able to order them as you go. There is no need to have new servers built or anything of that nature which would happen using traditional means.

This is not as taxing because you can scale as you go. If you have a need for more power one day, you just order it up and things are good to go.

It’s that easy now – and that’s the beauty of cloud infrastructure when it’s running.

Auto Scaling Options

There are now “auto scaling” options that are built into the setup because they know people are going to be needing to scale up in seconds. You might have something big that is going to happen on your platform (i.e. major announcement) and you are going to want to be ready to scale up and down with ease.

How will you do this if you don’t have cloud infrastructure in place? You can’t because you would have to look at physical options and those are harder to manage.

With auto scaling through cloud hosting, you are able to go up and down based on traffic numbers and that is great for control.


There are some hosting options that are not as immediate in terms of scaling up. It runs along the lines of what was mentioned above with “auto scaling” because the goal is to make changes as they happen. If this is not taking place, what is the point of being able to scale up?

The infrastructure has to handle demands in seconds. If it can’t do this, the infrastructure is lacking and that is not good for business. The immediacy of one’s requirements for scaling up is what makes cloud infrastructure powerful and effective.

The scalability of cloud infrastructure cannot be denied by those who are hoping to exceed their vision and hit major numbers. If a site is hoping to cross a certain figure 3, 6, or 12 months from now, it needs to know the infrastructure is going to handle all of its demands.

if the infrastructure is not able to meet those numbers, what is the point of having that vision? It will only lead to the entire system collapsing. This is why infrastructure is important and it has to be easy to scale which does happen with cloud hosting.

it is able to handle as much as one can throw at it and that is why major businesses use it as well for their own requirements.

Providing Cloud Hosting As A Service

Cloud infrastructure has grown by leaps and bounds. It has become one of those options for business models to start popping up all the time. There are multiple ways that cloud can be used as a service and will reap rewards financially and there are numerous businesses that are already set up around this premise.

The idea is to use the cloud infrastructure and then begin to shape a product and/or service around that space that is being provided. It almost uses the cloud infrastructure as the foundation from which the rest of the business is deployed.

Here are a few examples of cloud as a service.

1) PaaS (Platform as a Service)

The first model being discussed here would be PasS which is used by a number of enterprises around the world. The purpose of this model is to use the cloud infrastructure as a platform for your service. An example would be a gaming platform.

This platform would be hosted through cloud infrastructure and then gamers are able to sign in to play. All of the games are then put onto the platform and this is how money is made.

It is a unique business model and is being used more and more.

Want to know one of the biggest businesses under this model? Netflix.

2) SaaS (Software as a Service)

This is another unique model and just as lucrative as PaaS. The purpose of this model is to implement software and then put it on the cloud infrastructure.

All of the software is hosted on the cloud infrastructure and it can be accessed from anywhere and used in any spot. This gives the user more control than if they were just carrying a random CD with the software on it. This control is great because most people are on the go nowadays.

Salesforce and Microsoft are regarded as being some of the biggest SaaS companies in the world.

3) Iaas (Infrastructure as a Service)

The final one is perhaps the hardest because it is wholly reliant on the infrastructure and uses it as the “product”. In essence, you are loaning off space on this built-up infrastructure and putting a premium on it. What is the purpose of this model?

The goal is to give clients the chance to use the infrastructure to host their own businesses and you are paid monthly/yearly for space. In return, you are not only giving space, but you are maintaining the infrastructure so that it does not falter over time.

This is how cloud can be used as a service and these three models are highly lucrative. There are quite a few businesses that are now using this method to earn money and they are making millions doing it. There are massive businesses that have set up their own infrastructure to use cloud as a service.

It is one of the best ways to get into modern business and remain future-proof in terms of growth and general scalability. Business have a lot of leg room with these models.